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Leads Nurturing & Marketing Automation Specialist

infasme.com
Cairo, Egypt
Posted 5 years ago
15Applicants for1 open position
  • 5Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company
  • Establish closed-loop analytics to understand the metrics at which our inbound/outbound marketing activity turns into customers, and continually refine our process to convert customers
  • Update, maintain and develop our contacts and leads on CRM, and handle on-hand process of leads cycle.
  • Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action
  • Optimize marketing automation and lead nurturing processes through email, content, landing pages and social media channels
  • Monitor industry trends, competitive intelligence and market conditions
  • Collaborate effectively with stakeholders across marketing, sales and delivery teams

Job Requirements

  • Bachelors of Marketing from a reputed university
  • Proven 2-3 years’ experience in a similar position
  • Good knowledge of relevant computer programs (e.g. Microsoft CRM software) and communication systems
  • Good knowledge of inbound/outbound B2B marketing techniques
  • Market research and Analysis, Client Acquisition
  • Excellent knowledge of English & Arabic
  • Excellent communication and interpersonal skills

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