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Job Description
- Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company
- Establish closed-loop analytics to understand the metrics at which our inbound/outbound marketing activity turns into customers, and continually refine our process to convert customers
- Update, maintain and develop our contacts and leads on CRM, and handle on-hand process of leads cycle.
- Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action
- Optimize marketing automation and lead nurturing processes through email, content, landing pages and social media channels
- Monitor industry trends, competitive intelligence and market conditions
- Collaborate effectively with stakeholders across marketing, sales and delivery teams
Job Requirements
- Bachelors of Marketing from a reputed university
- Proven 2-3 years’ experience in a similar position
- Good knowledge of relevant computer programs (e.g. Microsoft CRM software) and communication systems
- Good knowledge of inbound/outbound B2B marketing techniques
- Market research and Analysis, Client Acquisition
- Excellent knowledge of English & Arabic
- Excellent communication and interpersonal skills