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Job Description
- Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
- He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
- Planning Web, SEO/SEM, email, social media and display advertising campaigns
- Maintaining our social media presence
- Measuring and reporting on the performance of all digital marketing campaigns
Job Requirements
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement