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Job Description
Post Overview:
- As a Marketing Executive at MAB’s launching phase, You shall be responsible for prepare a tight market research to identify & allocate segments as well as opportunities, Create creative brand kit, developing planning, executing marketing plans through various communication channels and monitoring activities performance. Ensuring that all marketing activities carried out to align with the overall objectives of the organization. Your role will be significant in establishing the organization’s identity, especially in its launching phase.
- You are required to be aware of the latest advancements in marketing and digital marketing. Knowing well how to adopt market penetration strategies. Where your role with other supporting departments will be significantly important so this also requires you to be flexible and dynamic using several approaches
- Mab’s marketing executive shall take care of organization’s public relations and external communications, this includes our social media platforms, company email, website as well as media and influencers, especially in the education and technology fields. This to ensure that you are building the organization’s image.
Post Duties and Responsibilities:
Research & Analysis:
- You shall study the market well, getting information on market capacity as well as a targeted segment on both individual and cooperate levels
- Identify competitor’s number of similar training institutions, their names, scope, Weakness, Strength, Pricing and strategies
- Studying market needs
- Creating Swot Analysis
- Reaching conclusion on business potentiality, best marketing strategy shall be used for penetration phase, identifying best channels and any other thoughts
Content Creation:
- You shall be highly creative in preparing all marketing contents from copywriting to graphic designing, photography and video Ads
- In the launching phase you will be highly involved in preparing the corporate index
- Continuous generation of materials and out of the box ideas to use for market approach.
- Document all organization’s activities, challenges, daily activity, activation and events.
Planning:
- Develop a full marketing plan for the launching phase.
- You are required to assist your line manager in the preparation of the overall marketing plan and accordingly prepare a detailed monthly plan of your activities.
- All planning activities have to consider budgets where you shall be accountable for.
Execution:
- Carry out all planned activities in accordance with quality standards and within the set time
- Abide by set budgets
- Manage relationships with suppliers
- Ensure that all activities carried out to follow the marketing guideline
- Ensure that all activities carried out are done in a manner that abides by the organization’s core values
Monitoring:
- Set monitoring targets and parameters for all activities
- Monitor the progress and the results of all activities
- Take corrective actions when necessary
- Provide periodic reports on all activities
Communication:
- Establish and manage online platforms (website, SM platforms, Blogs)
- Manage all inbound and outbound communication
- Develop and monitor a tracking system for all inbound and outbound communication
Job Requirements
Qualifications:
- To be qualified for this post candidates must fulfill the following criteria
Education:
- A. in Management studies or related field with a focus on marketing or advertising and digital marketing
Work Experience:
- 1 -3 years of work experience in a relevant field. Training field experience is a plus
Language:
- English and Arabic Fluency (written, read and conversational)
Competencies:
- Research: Ability to research new business areas and synthesize large amount of information to develop project strategies
- Communication: Excellent communication skills and ability to negotiate with partners. Excellent
- English writing skills and proficiency in Arabic, specifically the ability to read government documents and interpret them
- Planning and organizing: Ability to work independently with minimal guidance. Ability to organize and prioritize tasks
- Creativity: Actively seek to offer new and different options to solve problems
- Accountability: Takes ownership of all responsibilities and honors commitments; delivers outputs for which one has responsibility within prescribed time, cost and quality standards; operates in compliance with organizational regulations and rules.
- Professionalism: Ability to approach work with energy and a positive, constructive attitude
