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Job Description
Job Summary :
We are looking for an E-commerce & Social Media Specialist to join our online shop division. This role will be handling all social media & e-commerce marketing activities.
Website Management:
- Ongoing adding & managing of all products, including product descriptions, technical data, product features, product imagery, pricing, options, etc
- Execute & upload all digital website sliders/banners in collaboration with the graphic designer.
- Understanding and familiarity with key E-Commerce trends.
- Ensure the mobile website is properly updated.
- Improve product ranking by constantly optimizing listings for placement and organic search performance by improving details such as title, description, images, reviews, prices, product specs, customer questions, etc.).
- Update online content, including events, blogs etc.
- Create and implement promotional content for special offers and packages, in coordination with the MOMS’ Marketing plan.
- Review & approve all products have appropriate data, imagery, and copy when the product adding request is sent by the seller.
- Manage and optimize site cross-sells, up-sells, site search, site speed, customer reviews/satisfaction score & personalization.
- Review transaction data, reports, customer feedback, and analytics; provide recommendations and assists in developing new strategies, offerings and initiatives to maximize sales.
- Research competitors to ensure our listings outperform theirs.
- Investigate and report operational or technical issues that may arise, and troubleshoot problems with Sellers or Customers.
- Improve product ranking by constantly optimizing listings for placement and organic search performance by improving details such as title, description, images, reviews, prices, product specs, customer questions, etc.).
Email marketing management:
- Manage direct to consumer email marketing program, ensuring the timely launch and execution of promotional & transactional campaigns.
- Prepare and send, with regular frequency, segmented Email newsletters to all qualified guests/individuals that have subscribed to receive the MOMS newsletters.
- Monitor email campaign performance and proactively identify opportunities for increased engagement and loyalty.
Social Media Management:
- Apply social media marketing plan to increase the effectiveness of online sales efforts, and increase customer satisfaction.
- Ensure our online business presence across social media platforms.
- Create, curate & optimize social media posts in collaboration with the designer to be delivered to the right audience.
- Moderate Social Media accounts in a highly world-class manner.
- Update & schedule social media posts.
- Run social Media ads.
- Assure our website value & message on social media channels are consistent with overall digital marketing activities i.e special promotions/offers etc.
Job Requirements
- Minimum of 1 year social media & 1 year E-Commerce experience strongly preferred working with (Souq or Jumia)
- Demonstrated experience with multiple e-Commerce platforms strongly preferred (Magneto platform).
- Strong computer skills, including Microsoft office, internet, email etc.
- Proficient with Social Media Marketing & Advertising.
- E-mail marketing experience with one of the best service providers.
- Excellent analytical skills.
- Understanding and familiarity with key E-Commerce trends, usability concepts, and web best practices.
- Knowledge of Google KW & Analytics and fully aware of SEO tools.
- Independent worker and a creative problem-solver
- Ability to offer flexibility in schedule, understanding that some projects may require additional work during evenings and some weekends
- Strong ability to think through, plan, innovate and execute multiple projects in a fast-paced, high- pressure environment
- Brainstorming new & creative idea support E-commerce best practices.
