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Marketing Support Department Manager

B.TECH
Nasr City, Cairo
Posted 5 years ago
208Applicants for1 open position
  • 103Viewed
  • 0In Consideration
  • 72Not Selected
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Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:

Skills And Tools:

Job Description

  • Providing inputs for formulation of the Brand & Marketing Strategy and defining marketing plan according to strategy and budget
  • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy-writing, performance analysis, and much more
  • Deploy successful marketing campaigns and own their implementation from idealization to execution
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Overall responsibility for brand management and corporate identity
  • Managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.
  • Understanding competitor's market dynamics based on data analysis and creating the right communication strategy for strengthening the brand
  • Analyzing market research data and using findings for strategy formulations
  • Research and determine product weaknesses and areas to be modified
  • Responsible for the CRM project with the involved sectors' directors to increase the customer loyalty
  • Plan and follow up the execution of the annual marketing campaigns to increase customer loyalty
  • Enhance & follow up the execution of the after sales projects to increase customer satisfaction & loyalty
  • Plan and follow up the execution of the annual marketing campaigns to increase brand equity, awareness & customer loyalty
  • Plan strategy brand re-positioning to enhance brand equity
  • Plan , set strategies and execute marketing designs and activities to establish and maintain brand presence in the market
  • Providing guidance in designing and development of communication material and finalizing on the right media agency for ATL/BTL activities.
  • Briefing and Idealization, finalizing with Creative agency, Media agency & Houses.
  • Approving the designing and development of communication materials (TV/Print etc).
  • Designing and development of communication materials (TV/Print etc) for ATL activities as well as promotion collateral's for BTL activities.
  • Making occasional market visit during promotional activities.
  • Plan and follow up the execution of the annual marketing campaigns to increase brand awareness
  • Plan strategy brand repositioning to enhance brand awareness
  • Prepare & follow up the execution of the corporate social responsibility plan to build social relationships between the company & its customers

Job Requirements

  • (Bachelor/License Degree)

Skills

  • Leadership Skills – Negotiation Skills – Copy-writing skills
  • Technical Knowledge:
  • Marketing Research, BTL and ATL, PR

Certificates

  • Advertising Diploma is a Must, MBA is Preferable

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