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On Ground Brand Activation Manager - Alexandria

Wham Clinics
Stanley, Alexandria
Posted 5 years ago
33Applicants for1 open position
  • 9Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Responsible for all Marketing activities related to Wham Clinic Branches
  • Analyzing market trends to address business opportunities and threats, and to set the brands’ annual objectives, strategies, positioning, tactics, and measures
  • Plan and implement annual marketing calendars for Branches covering Airing, social media, digital & on-ground campaigns, in-store, and offline channels
  • Leading brand building campaigns
  • Pricing products considering brand positioning, competitor market prices, and profit margin
  • Monitor brand market share and ensure, that corrective actions are taken whenever needed.
  • Contribute to volume forecasting to ensure market share gain and business target achievement
  • Ensure flawless execution of brand activities including consumer promotions and leads brand activation
  • Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
  • Monitors, tracks, and analyses market performance and consumer metrics and reports the same to Marketing manager
  • Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
  • Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions
  • Forecasts business needs and works closely with Demand Planning to plan long term growth rates, & maintain optimum healthy stock levels
  • Works with Sales teams on short term forecasting & sales growth
  • Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies
  • Owns the brand’s A&P budget and works with the Head of Marketing to ensure the best utilization of the same
  • Tracks the A&P spending to ensure adherence to committed spending targets
  • Works with the Head of Marketing on continuous brand/category mix review and optimization
  • Trains and develops junior talent

Job Requirements

  • Bachelor degree of Business Administration with marketing focus or equivalent
  • 6+ years of proven B2C marketing experience managing multiple brands, preferably within a Cosmetics environment
  • Ability to work across teams to achieve business and organizational objectives
  • Strong analytical skills and business acumen

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