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Job Description
- Responsible for all Marketing activities related to Wham Clinic Branches
- Analyzing market trends to address business opportunities and threats, and to set the brands’ annual objectives, strategies, positioning, tactics, and measures
- Plan and implement annual marketing calendars for Branches covering Airing, social media, digital & on-ground campaigns, in-store, and offline channels
- Leading brand building campaigns
- Pricing products considering brand positioning, competitor market prices, and profit margin
- Monitor brand market share and ensure, that corrective actions are taken whenever needed.
- Contribute to volume forecasting to ensure market share gain and business target achievement
- Ensure flawless execution of brand activities including consumer promotions and leads brand activation
- Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
- Monitors, tracks, and analyses market performance and consumer metrics and reports the same to Marketing manager
- Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
- Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions
- Forecasts business needs and works closely with Demand Planning to plan long term growth rates, & maintain optimum healthy stock levels
- Works with Sales teams on short term forecasting & sales growth
- Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies
- Owns the brand’s A&P budget and works with the Head of Marketing to ensure the best utilization of the same
- Tracks the A&P spending to ensure adherence to committed spending targets
- Works with the Head of Marketing on continuous brand/category mix review and optimization
- Trains and develops junior talent
Job Requirements
- Bachelor degree of Business Administration with marketing focus or equivalent
- 6+ years of proven B2C marketing experience managing multiple brands, preferably within a Cosmetics environment
- Ability to work across teams to achieve business and organizational objectives
- Strong analytical skills and business acumen