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Job Description
- Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Invent names for products and write the slogans that appear on packaging, brochures, and other promotional material.
- Review advertising trends, consumer surveys, and other data regarding the marketing of goods and services to determine the best way to promote products.
Job Requirements
- Good knowledge of all online Marketing Functions and online campaigns
- Proven experience as Social Media Specialist or relevant role.
- Excellent understanding of digital marketing concepts and best practices.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Working knowledge of ad serving tools
- In-depth experience with website analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.).
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience in website analysis
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
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