Job Details
Skills And Tools:
Job Description
The Creative Content Writer will be located in Cairo, Egypt. This position is for a candidate who would have a passion for composing valuable, insightful and relevant copy and related content to be delivered with specific business objectives largely focused on Digital and Social Media related initiatives.
The Creative Content Writer is word-smith master who relies on client insights and objectives to aggregate content to drive awareness and engagement across all various brand(s) touch-points. The Creative Content Writer will produce copy that can be leveraged across all mediums to effectively communicate value propositions and evangelize brands we manage. This position works in conjunction with the many departments and includes regular interaction with customers.
Key Responsibilities:
- Write compelling, purposeful, A+ branded copy for targeted brands, services, promotions and programs drives relevant and interesting engagement.
- Develop engaging marketing copy for blog posts, websites, videos, slides, email newsletters, social media updates, webisodes, white papers and etc.
- Communicates complicated technical topics in clear, concise ways.
- Write video scripts and “big idea” value propositions to drive marketing slogans and copy statements.
- Collaborate with social media and account management teams to drive content idea generation that drives engagement and builds brand awareness.
- Ensure content reflects brand(s) guidelines including brand promise, brand voice and brand personality.
- Works closely with brand creative teams to assess marketing copy and content performance/effectiveness. Provides strategic recommendations on adjusting tone/style/length/subject matter to drive engagement.
- Develop brand-specific copy strategy. Assess long term content needs and recommend ways to integrate and streamline copy across multiple touch-points.
- Create brand-specific content writing framework(s) to deliver key business and marketing objectives.
- Develops and manages marketing calendars and schedules for copy creation.
- Creates and monitors original content for social media networks that is optimized for search engines and lead generation.
- Assists in developing and assuring application of strategies to improve shareability and mobile compatibility in digital content to increase audience engagement.
- Organizes workload for efficient time management and meets multiple schedule deadlines on time.
- Develops and maintains a library of current reference material.
- Continually monitor new advancements in Content Marketing and prioritize Content Writing efforts based on greatest traffic impact.
Job Requirements
Required Education and Experience:
- Solid English writing
- AUC - GUC Graduates
- Bachelor’s degree; Marketing, Advertising, English, Journalism or Communications.
- Strong digital and/or technical competency is required. 3+ years digital marketing/copy development experience is preferred.
- Well-developed strong writing, editing, and communications skills.
- Understanding of what makes a compelling story.
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Knowledge of principles and methods for showing, promoting, and selling services.
- Experience with Microsoft Word, Excel and Adobe Illustrator, and Photoshop software is preferred.
- Ability to conduct customer interviews and craft content for digital platforms.
- Ability to work well with a variety of people, calmly and efficiently in a fast-paced, dynamic environment while managing multiple projects and deadlines.
- English native language is preferred
Core Competencies:
- Excellent copy writing skills Strong verbal and written communications skills
- Creative Dependability Customer oriented Integrity Interpersonal savvy
- Organized, reliable, detail-oriented and able to follow up on tasks
If you like to work in an environment where the journey to finding a better way never ends, and where your ideas are heard and acted upon, Alsayegh Media is the Agency for you
