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Google AdWords Specialist

Cord Digital
Mohandessin, Giza
Posted 5 years ago
9Applicants for1 open position
  • 4Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

We are looking for a PPC (Pay Per Click) specialist to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

The accepted candidate will sign a contract with governmental and private insurance

Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Google Display , Youtube Ads)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Job Requirements

  • Proven experience as a PPC specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Proficiency with multiple platforms (e.g. AdWords, Google Display , Youtube and others)
  • Working knowledge of analytics tools (Google Analytics, Keyword planner , SEO Tools,Tableau, WebTrends ,etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

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JobsMarketing/PR/AdvertisingGoogle AdWords Specialist