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Marketing Manager - Home Appliances

Partner & More
Cairo, Egypt
Posted 5 years ago
217Applicants for1 open position
  • 47Viewed
  • 10In Consideration
  • 25Not Selected
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Job Details

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Job Description

Our client is a Multinational Consumer Electronics company and they're hiring a Marketing Manager with the following roles:

Role Purpose: Develops and executes comprehensive marketing strategy and programs, both short and long range, to support sales and revenue objectives for the brand of home appliances in Egypt. To identify, conquest, develop and generate marketing activities within Egypt with annual marketing plan/budget and in compliance with brand strategies and CI in responsible country.

Duties:

  • Marketing budget planning of distributors in accordance with annual strategy and targets, distribution of the budget per planned activity and item, follow up and control of the budget. Planning, implementation, follow up and control of marketing activities in accordance with sales strategy and product specifications and in compliance with brand CI. Coordination of agency relations and agency performance follow up.
  • Responsible for ensuring efficient ROI is maintained at all times in terms of marketing investments and plans.
  • Take lead as organizer for marketing activities for all kinds of local and international events (including flight booking, hotel accommodation, invitations and visa arrangements, transfers etc., program and budget planning, invoice and payment follow up)
  • Develops and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives.
  • Partner with regional brand management to provide support in developing marketing plans, preparing reports and achieving joint targets.
  • Identify, create plan and execute locally relevant brand building activities: event sponsorship, innovation launches, local media and on premise activation.
  • Identify strategically aligned local partnership opportunities (traditional and non-traditional) and develop local programs (including outlet visibility and activation) to support.
  • Partner with and manage creative, digital, PR and stand agencies as appropriate to execute local marketing activities, including sampling, events, sponsorship or other locally identified volume and/or brand building activities.
  • Review monthly activity with a post-activity review, gaining insight to evolve and tailor future plans.
  • Analyze and present category data to provide insight and provide informed category management decisions.
  • Take responsibility for managing Training activities for internal and distributor sales team and shop floor promoters.

Job Requirements

  • A minimum of 5 years marketing experience in a similar role in Egypt, experience in Home Appliances would be a plus.
  • Excellent communication and presentation skills both written and verbal.
  • Experience in facilitation/coaching/training/presentations.
  • Experience in building and leading a marketing team.
  • Knowledge of the household appliance industry, competing brands and products.

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