Marketing Specialist

Summary:

• Locked-In Careers is a career development and education services provider that is aiming to disrupt the training and education industry in Egypt.
• Our learning programs are designed to help bridge skills gaps and foster an environment of continuous personal and career development, empowering organizations to develop their personal and individuals to accelerate their career paths.
• Our trainers are authoritative, focused and inspirational educators, possessing years of experience running high-impact training courses and workshops.

Job Description:

• We seek an individual to lead both our marketing and in house sales activity. This person will strategize, design and execute on all digital, print, and trade show marketing for our company.
• In addition, the individual will speak with customers and conduct sales over the phone and in person and have responsibility for maintaining and growing business with our client accounts.
• The ideal candidate will be a highly-motivated self-starter who is enthusiastic about growing our business. They will display a willingness to learn, a good eye for analytics, and strong accountability for results.

Essential Duties and Responsibilities:

• Works with the management team to strategize and execute on digital marketing campaigns, including promotions, SEO, social media, and advertising.
• Grows social media presence, utilizing creative resources to produce relevant content.
• Actively calls customers, advising them of solutions and promotions, and conducts sales.
• Maintains and updates website content, working closely with web designers and developers to optimize the customer’s experience with our website.
• Manages all inbound sales leads, tracking all activity in CRM and reporting on results.
• Secures meetings for inbound leads, working together with our outside sales team.
• Designs or works with outside designers to design and prepare trade show materials and printed materials consistent with the company’s marketing goals.
• Establishes online marketing goals to ensure brand awareness and business growth.
• Maintains a high level of knowledge around digital marketing best practices and innovations.
• Develops metrics, tracks analytics and provides analysis of website and other marketing activity performance.

Competencies:

• To perform the job successfully, this individual should demonstrate the following competencies:
• Accountability - Accept personal responsibility for the quality and timeliness of work. Can be relied upon to achieve excellent results with little need for oversight. Accepts responsibility for own actions and conducts themselves in an “above the line” manner.
• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Autonomy - Must be a self-motivated team player who enjoys a high level of independent work.
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem-solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Continuously strives to build their knowledge and skills; Shares expertise with others.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback.