Social Media Marketing Specialist

Three Key Responsibilities

• Driving Client Relationships: Engaging with clients to understand their business requirements and translating that into appropriate digital initiatives
• Performance Marketing and Media-Planning: Running campaigns across Facebook, Instagram, Twitter, Youtube and co-ordinating on overall media plan; Daily analysis of the campaigns to ensure high ROI for our clients
• Social Media Marketing: Ideating and executing campaigns on social media, including GIFs, Video Campaigns. Closely working with the design team and client to reach the client’s brand goals

Other Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize our clients pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Devising and presenting ideas and strategies to generate leads
• Design, create and manage promotions and Social ad campaigns.