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Job Description
- A digital marketing professional, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, affiliate marketing, and Google Adwords.
Main Responsibilities:
- Create goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights & recommendations to improve and grow the company products.
- Develop, plan and implement online marketing strategies to optimize the customer experience, drive online sales, and improve customer satisfaction.
- Work closely with UX to define and optimize purchasing flows. Use analytics to review performance and develop plans to optimize/test.
- Provide weekly business analysis of all digital campaigns for each product
- Work closely with UX, creative, project managers and development teams to define experiences, meet deadlines and sales goals.
Job Requirements
- Bachelor’s Degree in Business, Marketing, Computer Science or related degree is required
- Strong analytical skills coupled with the excellent verbal and written communication skills are essential
- Experience with running Google Adwords campaigns, Facebook Campaigns, and campaigns through Affiliate networks with a focus on CPA based models
- Ability to manage multiple projects, with strong project and time management skills
