Job Details
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Job Description
- Planning, managing and executing the day to day digital media strategy, planning/buying activity for assigned accounts. Coming up with innovative new media strategies to ensure campaigns reach the right target audience at the right time in the most effective and efficient way.
Main Duties and Responsibilities
- Develop digital media strategy for clients.
- Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns.
- Plan and manage media schedules/budgets for clients.
- Execute and manage digital plans on social networks and search engine marketing.
- Brainstorm with Account Management and Social Media teams.
- Work with SEO team to manage internal communications, performance reporting and budget allocation for assigned accounts.
- Manage buyers and/or negotiate/buy.
- Use digital media tools and resources as needed to research and plan client campaigns.
- Ensure achieving client targets within budget and on time.
- Demonstrates highly organized campaign/timeline management, with strong attention to detail.
- Ensure timely and accurate delivery of reports and insights/recommendations.
- Maintain strong relationships with suppliers.
Job Requirements
- 2+ years of online media planning experience.
- Experience evaluating and recommending strategy and placements for digital campaigns.
- Strong presentation and research skills.
- Detail oriented and organized.
- Excellent attention to details.
- Experience in managing large digital budgets across all channels.
