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Marketing Communications Specialist

Marakez
Zamalek, Cairo
Posted 5 years ago
111Applicants for1 open position
  • 0Viewed
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Job Details

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Job Description

  • Assist in the development of the annual business plan and KPI’s for MarComm activities.
  • Conducts marketing research to get reliable and insightful intelligence about customers.
  • Assist in the development of the corporate marketing and branding strategy, covering both offline and online channels, and executes it in collaboration with branding agencies.
  • Sets MarComm strategies related to choice of the appropriate communication channel(s) to be used for relaying the marketing message.
  • Sends the communication brief to the creative agency for review, comments, and ideas.
  • Conducts brainstorming sessions with the creative agency to come up with the final design concept and guidelines for the marketing communication.
  • Follows up with creative agency to ensure compliance of actual design with set guidelines and Corporate Identity in the MARAKEZ Brand Manual.
  • Follows up with printing house to issue the required design for print media.
  • Participates in outdoor scanning sessions to select the bill boards with best locations for MARAKEZ ads.
  • Contacts outdoor agencies to rent selected billboards and negotiates prices.
  • Follows up with outdoor agencies to ensure billboards are hanged correctly and in the agreed upon locations.
  • Prepares scripts to be used in radio ads and handles rental of radio prime time from stations.
  • Follows-up with agencies hanging of in-mall media during events.
  • Evaluates the success of MarComm initiatives by collecting feedback through marketing surveys, foot-fall, sales figures, social media likes & comments, shopping festival redemptions.
  • Maintains and updates MARAKEZ social media websites, and communicates any serious comments/complaints of customers to mall management.
  • Coordinates with digital developers in website design.
  • Participates in weekly review with COO & CEO to present past, ongoing, and future MarComm plans.
  • Evaluates the effectiveness of marketing plans and activities through set KPI’s, and reports results to Direct Manager.

Job Requirements

  • Bachelor’s Degree in Marketing/Branding
  • Experience in corporate and mall branding and marketing.
  • Experience in designing effective marketing campaigns for large shopping center portfolios

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