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Content Copywriter

Coucou EG
New Cairo, Cairo
Posted 5 years ago
95Applicants for1 open position
  • 83Viewed
  • 38In Consideration
  • 45Not Selected
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Job Details

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Job Description

Job summary

  • We are a growing retail and e-commerce business in need of a creative copywriter to write a clear and concise copy of product description, marketing materials, social media, email marketing, publications and website content
  • Your words will inform and engage target audiences through multiple platforms and channels, so we are looking for a candidate who is creative, innovative and able to easily adapt to rapid changes in consumer preferences.
  • We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.
  • Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp requirements quickly and offer valuable insight, we’d like to meet you.

Responsibilities and duties

  • Conduct high-quality researches and researching markets and industries to compare and create content that is innovative and original.
  • Write a clear and attractive copy of product descriptions.
  • Creating concise, eye-catching, and innovative headlines and body copies.
  • Produce error-free content that adheres to the company’s style guidelines.
  • Coordinate the content production including booking and liaising with designers, illustrators and photographers.
  • Use SEO principles to maximize copy’s reach.
  • Consistently brainstorming and collaborating with team for new ideas and strategies.
  • Source images and other content requirement.
  • Write high-engagement social media content that reflects our brand’s voice and maximizes the sales.
  • Writing various copy options, which may be presented as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
  • Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

Job Requirements

  • BSc/BA in marketing, English, journalism or related field.
  • Skilled in writing clear, concise and grammatically correct copies.
  • Familiarity with keyword placement and SEO.
  • Confident in producing work across multiple platforms.
  • Good Knowledge of online content strategy and creation.
  • Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronyms.
  • Highly creative and imaginative.
  • Have a strong research skill.
  • Have an eye for detail.
  • Have an interest in commerce, popular culture, and new advertising trends and techniques and can interpret why loyal customers buy certain products.
  • Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook.
  • Ability to write products description content in both English and Arabic.

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