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Job Description
- Vezeeta is looking for a talented and experienced Life Cycle Marketing Lead to join our performance marketing team in Cairo, Egypt
- He/She will create an integrated re-engagement and retention strategy alongside performance Marketing teams to push the Vezeeta expansion across MENA Marketing to the next level.
- This role will require a deep knowledge of mobile user re-engagement, email marketing, segmentation and cohort analysis, marketing automation tools, and loyalty programs.
- Top-notch strategic, analytical, and creative skills are required as the role is expected to significantly impact performance and drive overall company success.
- The ideal candidate brings a combination of analytical and creative skills and hands-on, loves solving problems and is able to thrive in a fast-paced and execution focused environment.
You Will:
- Launch performance and retention campaigns and canvas
- Manage day-to-day efforts across the CRM tool (push, in-app, email).
- Write content for emails, push notifications, etc.
- Own CRM KPIs as well as specific business goals around individual campaigns.
- Work with BI to report on activity and develop a deep understanding of all CRM efforts.
- Plan and launch re targeting ad campaigns with several mobile networks.
- Make good use of internal data to build amazing dashboards to measure and track the impact of your actions.
Job Requirements
Requirements
- Bachelor's degree - emphasis in marketing or business preferred but not necessarily
- Minimum of 2+ years of CRM experience, specified in mobile user re-engagement, multi-channel direct messaging and post-campaign analysis.
- Proven track-record of devising and delivering successful CRM programs
- Strong analytical knowledge and experience with reporting, driving insights, and data-driven optimization
- Comfortable working in ultra fast-paced environments and test-learn-scale cultures.
- Fluent in English