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Job Description
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Seek and provide information to help the company determine their position in the marketplace.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Monitor industry statistics and follow trends in trade literature.
- Measure and assess customer satisfaction.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Forecast and track marketing and sales trends, analyzing collected data.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Develop and implement procedures for identifying advertising needs.
- Prepare, distribute price list of the products among sales and studies teams.
- Study and quote special prices for special offers of customers upon request.
- Provide technical support for the products and designing solutions for problems of different applications.
- Develop markets’ analysis needed upon new products' launches.
- Prepare monthly reports, identifying the achieved objectives and obstacles faced.
- Prepare and deliver presentations to demonstrate the specifications of the products to the sales and studies teams monthly.
- Prepare and hold seminars to demonstrate the specifications of the products to customers, sales team, and branches' heads quarterly.
Job Requirements
- Bachelor of Electrical Engineering.
- At least 5 years of experience in Marketing (Lighting fixtures).
- Males or Female.
