Job Details
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Job Description
- A functional understanding of HTML and CSS
- Proven success in link building and viral strategies
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade
Job Requirements
- Experience with Google and Bing’s services, including Analytics and Webmaster Tools
- Experience with Google’s Keyword Tool
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
- The ability to deploy an effective local and long-tail search strategy
- In-depth keyword research
- Studying traffic and analytics
- Split-testing similar pages
- Building natural back links
- Analyzing the client’s competitors
- Maximizing local search exposure
- Developing strong calls to action
- Working with writers and designers
- Programming in HTML, PHP, etc.
- Expertise with WordPress or Joomla
- Creating effective ranking strategies
- Researching the latest SEO practices
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
