Job Details
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Job Description
Job Overview
- Dar Al Fouad Hospitals are seeking a creative, analytical and strategic individual to create and execute a content strategy to increase awareness, engagement, and conversion.
- The Content & Social Media Manager has ownership of the digital editorial plan and content production, and is responsible for tracking content performance, directing continuous improvement, reach and engagement.
- Successful candidates will consistently create compelling storylines that bring different medical products and services closer to our customers.
- They will also possess a deep understanding of social media tactics and strategies along with experience in overall online marketing and advertising.
- This position will report to the Marketing Manager and be responsible for creating and executing strategies in a fast-paced, high-volume environment across all channels of the business. Much of the content creation requires collaboration with other people, so s/he partners closely with internal stakeholder groups to meet specific needs. Additionally, s/he has the organizational skills to manage multiple simultaneous jobs, prioritizing and re-prioritizing fluidly while keeping a high degree of accuracy and accountability.
Position Responsibilities:
- Ownership of the digital editorial plan: lead the process of engaging with internal stakeholder groups to collect inputs, synthesize creative stories and expand upon, evaluate ideas and curate the yearly editorial plan with release calendar.
- Develops and manages content for use across all channels.
- Serve as the brand steward in the process of content planning and production.
- Drive compelling multi-platform social strategy, designed to accomplish larger corporate objectives.
- Demonstrated ability to manage multiple projects - work prioritization, planning and time management.
- Day-to-day owner for all social networks; including scheduling, optimizing and strategy.
Job Requirements
Basic Qualifications:
The requirements listed below are representative of the knowledge, skill, and/or ability required. Bachelor’s Degree in Business, Marketing, Advertising or related field required
- 3+ years of concentrated experience with digital marketing channels including social media; proven ability to significantly drive engagement and conversion
- Multi-tasker who is well organized, with impeccable written and oral presentation skills
- Strong analytical capability with experience in forecasting and website analytics
- Excellent project management skills
- Creative thinker who can be both innovative while execution oriented
- Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases
- Knowledge in web analytical tools: Google, CoreMetrics, Omniture, etc.
Preferred Qualifications:
- Healthcare experience
- Able to work in an ambiguous, 'internet-speed' environment
- Strong oral (speaking, listening, interpretation) and written communication skills of both English & Arabic
- Strong interpersonal skills and demonstrated ability to influence management
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously
- Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases
