Digital Marketing Specialist

ECAT for Paints and Inks (PRIMOCAT) - Maadi, Cairo

Applicants for
2 open positions
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Confidential, Medical & Social Insurance ,Contribution
Education Level:
Bachelor's Degree at least
2 open positions
About the Job
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Oversee a social media strategy
  • Manage and maintain the organization’s website(s)
  • Write and optimize content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ads management
  • Present company services for the target customers.
  • Participate in the implementation of sales and marketing plan
  • Evaluate target customer needs based on competition analysis.
  • Support the Marketing Manager in Developing the Marketing Strategies, Brainstorm new and creative growth strategies.
  • Manage the company departments of Social media, SEO, Online Advertising,
  • Plan and execute all web, marketing database, email, social media
  • Measure and report performance of all digital Marketing campaigns, and assess against goals
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Collaborate with agencies and another vendor
  • Increase the company online presence and our client's online presence
Job Requirements
  • Good command of English language.
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with social media, Google Ad-words and email campaigns and SEO/SEM
  • Bachelor's degree
  • Teamwork
  • Proficient in content marketing, theory, and application.
  • In-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest …etc.) and how each platform can be deployed in different scenarios.
  • Display effective communication of information and ideas in written and video format.
  • Maintain a working knowledge of principles of SEO including keyword research.
  • Highly knowledgeable in the principles of “Search and Social”.
  • Demonstrate winning Social Customer Service techniques.
  • Able to work successfully on multiple projects in a deadline-driven environment.
  • High communication skills, interpersonal skills, and a positive attitude to interact with diverse groups of individuals.
  • Very good presentation under pressure.
  • Self-educated
  • Hard work
About this Company

ECAT is leading the Egyptian market in water base flexo-graphic inks and varnishes for over 20 years (previously promoted as wafa chemical).
Also, the company has significant market presence within Africa , middle east and some European countries.

Industry: Chemicals
See all Careers and Jobs at ECAT for Paints and Inks (PRIMOCAT)