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Job Description
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for websites and social media accounts
- Analyzing keywords and SEO techniques used by competitors
- Compiling and presenting SEO guidelines
- Develop and execute successful SEO strategies
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
Job Requirements
- Prior experience in content marketing, content growth and SEO
- Familiarization Google analytics
- Experience with website optimization tools