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Job Description
- Managing the product line life cycle from strategic planning to tactical activities.
- Specifying market requirements for current and future products by conducting market research using multiple channels supported by on-going calls and visits to customers and prospects.
- Prepare, maintain, and evangelize the product road-map which defines product enhancements for short- and long-term releases.
- Developing and implementing a company-wide go-to-market plan, overseeing interdepartmental activities to execute plans.
- Analyzing potential partner relationships for the product.
- Define feature road-map for IoT products based on business opportunities and market research.
- Monitor and set prices on products in product line to
- Work with sales management and other contributors to evaluate and prioritize opportunities and develop a strategy.
- Create feature descriptions to provide guidance and contribute and approve the product-related Business Requirements Documents.
- Validate detailed specifications and development costing versus market potential and future predictable revenue.
- Become subject matter experts in product’s markets and provide vision and leadership to technology R&D efforts.
- Responsible for product launch and release plans. Coordinates internal and external product launches.
- Help develop and deploy key market messages and communication strategies for the product line. (Including Release Notes, demonstrations, and Improvement Reports.)
- Collaborate with technology to create strategies by which technology will be developed or adapted to meet market needs and leverage opportunities.
- Monitor and analyze new technologies and inform the company of their potential applications to our business. Conduct and lead forward-looking research studies.
- Develop and when necessary deliver concise and meaningful presentations for internal and external audiences, including education and training of sales staff, training of support groups, train the trainer programs, and presentations at symposia, trade shows, and key customer accounts.
- Act as liaison between Sales, Client Services, and Technology teams to support product positioning and customer demand as part of new product development.
Job Requirements
- Bachelor’s Degree or equivalent
- Product Management certification is a plus.
- Minimum of three years of experience as a Product Management, ideally with a deep understanding of the Communication & IT industry.
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