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Job Description
- Develop and implement comprehensive marketing communication strategy and plans to raise brand awareness and generate customer interest (sales leads)
- Oversee creation, designing & execution of all communication for both ATL & BTL tools.
- Develop and implement digital marketing strategies for digital properties (e.g. social)
- Manage and execute promotion campaigns to drive sales inquiries
- Manage planning and execution of key customer events
- Develop news releases, product collateral or program initiatives as well as presentations for senior management as required
- Develop editorial calendars and write social media content
- Develop and manage third party partner promotions as needed
- Support media and analyst relations
- Track and manage marketing communications budget
- Measure marketing communication ROI, track metrics for success
Job Requirements
- Bachelor’s degree or equivalent experience
- 10+ years’ experience in Marketing
- MBA is a must
- Strong project management and organizational skills
- Proven success in writing professional online or other marketing copy.
- Excellent communication skills, ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
- Good technical understanding and can pick up new tools quickly
- Proactive and highly organized, with strong time management and planning skills
- Attention to detail and ability to multi-task.
