Advisor, Strategic Business Development (Open)

Overview:

High-Performance Compute Program Manager’s role is to effectively collaborate with the WW HPC Marketing. As well as acting as an integration point between a broad list of Dell EMC stakeholders including Center of Competences, sales, regional marketing, global marketing, brand marketing and product group teams to execute hi-impact marketing programs and drive the Dell EMC HPC Solution business.

Duties:

Budget ownership/Partner Funding

• Work with the WW Server Campaign team to develop quarterly recommendations based on strategy and current performance for lead generation, and budget allocation (Historical guidance has been 80% budget focused on lead gen, 20% on Events)
• Follow/integrate input from funding partners and adhere to the associated MDF requirements.
• Responsible for entering all the data and information with the proper tools.
• Work with the appropriate owners to manage and coordinate the activities with the funding partners.
• Ensure all stakeholders know necessary POE/POP requirements
• Collect and submit essential POP/POE based on funding partner timing/parameters

Event Planning and Management

• Coordinate input on proposed WW Events with the Director of HPC Product Management, HPC Business Strategist, HPC Events, NA Marketing, and Director of HPC Sales Specialists to determine the right mix of events to support/fund for the coming quarter
• Create SFDC Campaign for each campaign and load/make sure leads loaded from each event appropriately
• Communicate with the CoC/PLM teams to provide confirmed event list for quarterly forecast needed to secure event support resources
• Manage the logistics, and support for the events not managed by the Global nor by the NA Server Campaign teams

Demand Gen Planning

• Desired: Fluent in HPC messaging, customer pain points, available content and customer journey.
• Guide the Server Campaigns team to align program targeting strategies and ensure accurate account lists provided and aligned with NA ISG planning processes.
• Work with the Server Campaign team to determines appropriate communication vehicles and mix strategies to support HPC/funding partner objectives and performance targets
• Server Campaign team will remain the leader in the third-party demand generation planning and execution; the team is versed in each lead gen vendor’s capabilities, technologies, strengths, and weaknesses. Evaluates potential new vendors, manages vendor relationships throughout the life of each program to drive growth in the program.
• CoC/PLM teams monitor daily and weekly lead pacing, pipeline/attainment, flagging immediately any disconnects identified daily and weekly.
• Provides marketing comments, next steps and supporting information for sales (in SFDC Campaigns). All lead gen programs should have lead follow up, supporting materials/talking points, and program elements (links to content, targeting, etc) provided as a minimum threshold.
• Provide necessary reporting back to funding partners and keep Azimuth and NVidia MDF relationship owners on a copy

Sales Enablement:

• Ensure Sales has easy access to the right tools, programs, and messaging to do their jobs effectively. Be an advocate for Sales back to the global marketing organizations.
• Share Campaign plans with segment leads, CoC, Global stakeholders
• Work with the product teams to coordinate, track and report on the sales enablement activities for the team