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Job Description
- Owning the implementation of the Acquisitions program.
- Ensuring that the paid acquisition campaigns have the best ROI by working on decreasing the user acquisition cost and generating the best results in terms of CTR, engagement and reaching the right audience.
- Develop A/B testing idea on targeting and creative variation.
- Budget allocation between online marketing channels.
- Optimize SEO, SEM and mobile application stores
Job Requirements
- Can provide a clear direction and strategy for digital platforms.
- Experience of mobile and social marketing for apps domain is preferred
- Strong analytical skills, proficiency in Excel and performance marketing tools like Mix panel, Google Analytics, SQL is a plus.
- 2+ years of experience driving performance marketing campaigns through SEM, programmatic display, paid social, re-marketing, and referrals
