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Job Description
- Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget.
- Work with the house designer to produce materials of visual impact and within brand guidelines.
- Involve key stakeholders for product at each stage of campaign, and report results once completed.
- Preparation & delivery of marketing plan within key objective.
- Events planning, organization and execution.
- Copy writing of articles, marketing materials etc.
- Liaison with media and publishers as required.
- Ensuring that all marketing materials do no deviate from the established.
- Maintains up to date with professional sector news.
- Supporting the development of the website.
- Create and implement marketing communications for books from pre-publication to post-publication.
- Liaise with Events Coordinator to maximize visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.
- Where possible, cross market and raise the profile of the other products and services, including scientific consultancies and mythological services.
- Perform market research to assess viability of potential new products and to measure success of recent campaigns.
Job Requirements
- Education: College Graduate
- Must meet company’s requirements for employment
- Prior sales experience (preferred)
- Experience providing quality customer service
- Professional appearance
- Demonstrated communication and interpersonal skills
- Organization and follow-up skills
- Computer literacy
- Communication Skills
- Positive Personality
- Understanding of Product Technical Application
