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Job Description
- Translating brand strategies into brand plans, brand positioning and go-to-market strategies.
- Anticipate and accommodate brand identity needs.
- Increase brand awareness and emotional connections.
- Monitor, measure and manage Brand quality and strength to Increase brand awareness, relevant differentiation, value, accessibility.
- Monitor product distribution and consumer reactions
- Help determine identities for new brands/sub-brands.
- Brainstorm new and innovative growth strategies.
- Align the company around the brand’s direction, choices and tactics.
Job Requirements
- Bachelor degree, preferably in (Marketing Major).
- Excellent understanding of the full marketing mix.
- Highly creative with ability to think out of box.
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
- Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics).
- Up-to-date with latest trends and marketing best practices.
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