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Job Description
Bingo is looking for Online & Digital Marketing Manager
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
Job Requirements
- Experience in Adwords (SEM & GDN) and Facebook Ads
- V.Good English.
- Mastery of MS Excel.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular ad platforms (AdWords, Yahoo, Bing).
- AdWords / Bing certification a plus.
- JavaScript / Adwords Scripts experience a plus.
- E-Commerce background preferable.
