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Digital Marketing Executive (Coaching & Medical Tourism)

HUD Systems LTD
Maadi, Cairo
Posted 5 years ago
23Applicants for1 open position
  • 16Viewed
  • 3In Consideration
  • 13Not Selected
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Job Details

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Job Description

Currently, HUD systems have two projects that need digital marketing for them

  • ConsulTrust: project launched almost 15 months, is providing online coaching in different life and career areas. No, we are looking for a senior marketer to relaunch the service including rebranding, redefine targeting and customer personas, run campaigns in different areas
  • Medical Tourism: Will be launched in coming 2 months for medical tourism targeting different countries including Egypt, Turkey, India.
  • Candidate will be responsible to put full digital marketing strategy, execute and monitor different campaigns, SEO, Ads, channels, content editing, posts
  • Channels will be used based on targeted customers

We are looking for a digital marketing executive to handle the following tasks

  • We are looking for a digital marketing executive to manage online coaching platform and Medical Health platform
  • Assisting in the formulation of strategies to build a lasting digital connection with consumers
  • Planning and monitoring the ongoing company presence on social media
  • Launching optimized online advertisements to increase company and brand awareness
  • Target right customer with the right message, SEO, Ads, Gulf area experience, Content editing, Campaign ideas, New customer acquisition
  • Will be working closely with graphic designer to come up with new ideas, posts, infographic or motion graphic videos
  • Plan and execute digital (including email) marketing campaigns and design, maintain and supply content for our website and social media channels
  • Define new campaigns and ideas to promote our services, increase paid customers to our services by proper targeting and the right message
  • Should look for our website, mobile application content, Google, YouTube, Facebook, Instagram, Twitter, LinkedIn
  • Analyze and report on visitor data and devise new ways to market products.
  • Continually work on the Search Engine Optimization of the website
  • Create needed Ads in different channels
  • Develop and manage digital marketing campaigns
  • Create Ads on different social media platforms like Google, YouTube, Twitter, Instagram, Facebook, Messenger
  • Oversee a social media strategy
  • Manage and maintain the platform website and mobile application
  • Write and optimize content for the website and social networking accounts such as YouTube, Twitter, Instagram, Facebook, Messenger
  • Track and analyze website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, broadcasts and audio content to online sites
  • Arrange webinars and courses online
  • Create online banner adverts and oversee pay per click (PPC) and management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products

Job Requirements

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