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Job Description
Currently, HUD systems have two projects that need digital marketing for them
- ConsulTrust: project launched almost 15 months, is providing online coaching in different life and career areas. No, we are looking for a senior marketer to relaunch the service including rebranding, redefine targeting and customer personas, run campaigns in different areas
- Medical Tourism: Will be launched in coming 2 months for medical tourism targeting different countries including Egypt, Turkey, India.
- Candidate will be responsible to put full digital marketing strategy, execute and monitor different campaigns, SEO, Ads, channels, content editing, posts
- Channels will be used based on targeted customers
We are looking for a digital marketing executive to handle the following tasks
- We are looking for a digital marketing executive to manage online coaching platform and Medical Health platform
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Planning and monitoring the ongoing company presence on social media
- Launching optimized online advertisements to increase company and brand awareness
- Target right customer with the right message, SEO, Ads, Gulf area experience, Content editing, Campaign ideas, New customer acquisition
- Will be working closely with graphic designer to come up with new ideas, posts, infographic or motion graphic videos
- Plan and execute digital (including email) marketing campaigns and design, maintain and supply content for our website and social media channels
- Define new campaigns and ideas to promote our services, increase paid customers to our services by proper targeting and the right message
- Should look for our website, mobile application content, Google, YouTube, Facebook, Instagram, Twitter, LinkedIn
- Analyze and report on visitor data and devise new ways to market products.
- Continually work on the Search Engine Optimization of the website
- Create needed Ads in different channels
- Develop and manage digital marketing campaigns
- Create Ads on different social media platforms like Google, YouTube, Twitter, Instagram, Facebook, Messenger
- Oversee a social media strategy
- Manage and maintain the platform website and mobile application
- Write and optimize content for the website and social networking accounts such as YouTube, Twitter, Instagram, Facebook, Messenger
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, broadcasts and audio content to online sites
- Arrange webinars and courses online
- Create online banner adverts and oversee pay per click (PPC) and management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products