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Marketing Manager

Approcks
Hadayek Alahram, Giza
Posted 5 years ago
48Applicants for1 open position
  • 47Viewed
  • 7In Consideration
  • 40Not Selected
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Job Details

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Job Description

Approcks B2B Marketing Manager is someone who enjoys working in a fast-paced, entrepreneurial environment and wants to have a significant impact on company results. The B2B Marketing Manager will help build and expand the marketing function within the company to grow the business across new channels of partners across the MENA region. The successful candidate should have a foundation in traditional marketing research, strategy, and positioning, as well as experience creating and managing digital campaigns including SEO/SEM and Marketing Automation.

Responsibilities:

  • Develop Marketing Plans ,Strategies & Campaigns to expand the sales and branding growth of the company.
  • Direct sales, marketing, or customer service activities.
  • Manage Marketing & Digital Marketing team, Events & PR team.
  • Develop and execute marketing programs to promote the company's brand and services.
  • Help Marketing Team to be developed based on plan & road map.
  • Generate and Re-present Department Reports.
  • Responsibility to Put all Tasks for team and help them target due dates.
  • Maintain & Track & Improve Team Workflow.
  • Responsible For Department Recruitment and hiring.
  • Responsible For Making Research on new Marketing and Technologies.
  • Responsible For Managing Outsourcing Tasks and follow up with ( Freelancers , Agencies ..etc. ) for online or offline campaigns.
  • Track and Report marketing plans ,strategies Or Campaigns.
  • Represent Approcks or any of it's Products in internal or external Events.
  • Work Side by Side as key player with CEO , & other Managers to get the best results.
  • Work Side by Side as key player with his team.
  • Support His team to reach their target and develop their abilities.
  • Full Responsibility OF Company Accounts , Weekly and Monthly Reports , Assets , Backups., Credit Cards.
  • Attend and held and Report Daily Stand Up Meeting For All Team.
  • Attend and held Brain Storming Meetings with all marketing team.
  • Plan and apply KPI’s to all his team with monthly reports to HR of ( Points and KPI ).
  • Full responsibility to report team workflow violation or Due date Violations Or Target miss.
  • Work side by side as a support for his team to push to reach their target.
  • Coordinate special events or programs.
  • Work as a key player once any team member absent or not available until solve problem or get new calibers.
  • Work Side by Side with other departments , specially Operations and Sales Team to set new leads.
  • Ensure internal or external team work all together in a unified collaboration frame work like Bitrix24 or Jira..etc

Job Requirements

  • Degree in Marketing or similar field.
  • 3-5 years B2B marketing in IT & Software industry of successfully leading and collaborating with cross-functional teams to develop and execute multi-channel marketing programs across the following channels: webinars, outbound email campaigns, social media, PR/media, sales ennoblement, digital/websites, paid search/SEO, third-party events, etc.
  • Proven track record of marketing strategy and execution.
  • Solid knowledge of IT & software industry development is a plus.
  • Data-driven mindset, with experience in customer segmentation, web analytics, re-targeting and attribution analytics to optimize media investments
  • Project management skills to manage calendars, creative and data needs as well as tight deadlines
  • Experience working directly with stakeholders, partners, internal and external clients
  • Strong communication skills, both verbal and written

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