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Job Description
Here’s what an ordinary day looks like, you will:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC ( pay per click ) initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Identify problems and deficiency and implement solutions in a timely manner
Job Requirements
You’re going to need this to carry out this job
- Bachelor's Degree in Marketing, Advertising or related field.
- 1-3 years’ experience in Digital Marketing.
- Full understanding of the Search Engine Marketing
- Analytical skills to forecast and identify trends and challenges.
Areas That Play to Your Strengths
If you have...
- Thorough understanding of tech startups marketing
- Good foundation of traditional marketing principles
- Entertaining story telling techniques
- The ability to partner with others
- Analytical skills to identify where the problems lie and solve them
