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Job Description
MAIN JOB PURPOSE
To translate category strategies & plans into In-market execution through managing merchandising activities across channels and regions
JOB SUMMARY
- Implement and execute merchandising plans across channels and regions to contribute to achieving Perfect Stores compliance target
- Building the merchandising organizational structure & the merchandising team capabilities for optimum reach/ coverage and executing Perfect Store KPIs.
- Creating, managing and controlling merchandising budget (A&P and TTS) and using it effectively to deliver category objectives.
- Managing third party and agencies
- Planning and implementing brand visibility plans including all P.O.S materials for current launches, re-launches of products and in-store activities/ campaigns.
- Planning with Customer marketing the channels’ visibility plans/ schemes and implementing using merchandising team using relevant P.O.S materials by channel.
- Lead the merchandising team to execute category planogram by channel as per category strategy
- Works with the TCM, customer marketing and sales teams on Trade Category Management projects / channel projects
- Monitoring and reporting our in-store visibility, percentage of shelf space for each brand within each category.
- Monitoring and reporting competitor’s activities up to date and circulate to relevant parties for action plan.
- Exchange "good practice" with other Category Managers / sales managers and cross functional teams
- Helping in developing and implementing the "go to market" strategy for New Product Developments.
- In collaboration with TCM & CM; create and innovate in P.O.S material used for on-going competitive advantage Vs. competition. Using plannograms and space management tools.
Job Requirements
- Trade Marketing or Sales Experience.
- Minimum 5 years working experience.
- FMCG Experience is preferable.
- Good customer and channel understanding.