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Job Description
- Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO (On-Site & Off-Site), Social media, inbound marketing funnels, and email campaigns to drive customer acquisition
- Marketing automation and lead nurturing processes through email, content, and social channels
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
- Conducting customer, competitor, and product research
- Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
- Propose new and improved inbound marketing campaign ideas
Job Requirements
- Previous experience in digital marketing for (3) years, preferably for IT and/or B2B company.
- BSc in Marketing, Business Administration Major or equivalent
- Proficiency in English & Arabic
- Proven experience with HubSpot and/or any other marketing automation software
- HTML/CSS, Adobe Creative Suite hands on experience is an advantage
- Skills required: Content marketing, Keywords research, Inbound funnels, WordPress, Social media management & advertising (Facebook, Instagram, Twitter & LinkedIn), Google Ads.
