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Job Description
- Responsible for operational success of accounts and ensuring deliverables are met on time and on budget
- Owns all outcomes; effectively prioritizes efforts to focus on delivering on the most important things
- Plans, manages and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
- Audits, reviews and analyzes reports, lead optimization efforts to meet campaign objectives and performance
- Assist Account Supervisor & Channel Owners with communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision
- Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics for assigned ventures.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to venture goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Functionally Manage a team of Paid Marketing Analysts located in Paris, Cairo, Abidjan and Casablanca.
- Leads by example and acts as a mentor for the more junior team members
- Acts as a point of contact for Paid Search initiatives and is responsive to all client requests and inquiries
- Explores opportunities and facilitates campaigns through all SEM Channels with particular emphasis on innovative initiatives.
- Contributes to continuous improvement by proactively assessing SEM practices and methodology
- Works collaboratively to translate strategic vision into tactical solutions and results
- Consistently looks for ways to improve current processes or introduce new approaches that will contribute to Jumia’s success
Job Requirements
Required Skills & Qualifications
- Experience in Search Engine Marketing (SEM) and Paid Search (PPC) (3+ years) – e-commerce or travel background preferred.
- Experience in managing large scale, complex paid search/PPC campaigns and strategies.
- Mastery of MS Excel. Google Apps + Google Apps Script is a plus.
- Technical understanding of digital performance marketing i.e. bought, owned and earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing.
- Strong organizational skills, detailed orientation and project management ability.
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
- Google Certified (Fundamentals), Analytics and Adword is a big plus.
- R, Python or JavaScript experience not required but preferred.
- Data Science & Machine Learning experience / formation / side projects is a plus but not required.
We Offer
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African ecommerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders