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Job Description
Main Job Duties:
- Develop and implement comprehensive marketing communication strategy and plans to raise brand awareness and generate customer interest (sales leads)
- Develop and implement digital marketing strategies for digital properties (e.g. social)
- Manage and execute promotion campaigns to drive sales inquiries
- Manage planning and execution of key customer events
- Develop news releases, product collateral or program initiatives as well as presentations for senior management as required
- Develop editorial calendars and write social media content
- Develop and manage third party partner promotions as needed
- Support media and analyst relations
- Track and manage marketing communications budget
- Measure marketing communication ROI, track metrics for success
Job Requirements
- Minimum of 10 years of progress experience working in marketing and communications
- University degree in marketing, communications or another related discipline.
- Demonstrated project management skills.
- Exceptional written, verbal communications and presentation skills
- Strong team-player and collaboration skills
- Ability to take initiative, multitask and manage multiple ventures simultaneously.