Browse Jobs
For Employers
Post JobLog inGet Started

Trade Marketing & Activation Manager

Reckitt Benckiser
Cairo, Egypt
Posted 5 years ago
135People have clicked1 open position
Search other opportunities

Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:

Skills And Tools:

Job Description

RB is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No 1or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands of Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s. 80% of core revenues came from the health and hygiene categories of the portfolio.

We are looking for a Trade Marketing & Activation Manager who is a highly motivated team player and capable of carving out their own role in a dynamic fast paced environment.

The Trade Marketing & Activation Manager will be responsible, not limited to the below:

  • Create effective Success Models by using insights gained from an understanding of the category, consumer, channel, customer & shopper
  • Create, validate, improve & ensure execution of category growth Platforms
  • Validate LSMs
  • Conduct extensive 4P reviews to improve in-store compliance & Trade Strategy
  • Deliver NPD launch tools, compelling selling presentations & identify the 4P tactics that are required for communication for Sales Teams to execute excellently
  • Manage Trade Investment at a category, segment & promotional grouping level to improve profitability
  • Work with Sales Teams, Sales Finance & Marketing teams to ensure accurate Forecasts are delivered
  • Conduct effective Return On Investment analysis of proposed strategy to identify financial opportunities for improvement that meet overall strategy & promotional objectives
  • Create compelling selling presentations which enable our Sales Teams to execute the Trade Strategy
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a 4Ps Local Success Model for Sales execution
  • Deeply understand 4P of full category to suggest customer insights to leverage market share for the retailer in the category
  • Deeply understand GSM to deploy, deliver and make compliance in a LSM

Job Requirements

What are we looking for?

  • Results oriented, entrepreneurial and self-motivating
  • Tenacious and resilient, driven to achieve even when faced with obstacles
  • Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams
  • Strong understanding of sales and marketing strategy and planning issues
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • The business language in Reckitt Benckiser is English; therefore fluency in this language is essential.
  • Fluency in other languages(s) is advantageous
  • Internationally Mobile
  • Minimum 3-5 years FMCG experience in Sales/ Trade Marketing/ Marketing and Key Account Management
  • Educated to minimum bachelors degree level ideally in a business related subject - from a recognised University

Our offer:

  • RB is a leading MNC
  • We guarantee fast moving careers. Future career progression opportunities: IS Manager in a market or in a competency center leading to Director role.
  • Competitive salary
  • Bonus scheme (APP) sets RB apart from other companies
  • APP – annual performance plan

Featured Jobs

Similar Jobs

Search other opportunities
JobsCustomer Service/SupportTrade Marketing & Activation Manager