Marketing Manager

Responsibilities for Marketing Manager:

• Create, execute, and manage marketing programs and campaigns.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Stay current on market trends and competitive activity.
• Establish and maintain brand budgets.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.