Marketing Manager - Electricx & North Africa Health (Cairo)
Informa -
Cairo, EgyptPosted 5 years ago145People have clicked1 open position
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Job Description
TEAM MANAGEMENT
- Line manage 1 or more marketing executives working across a range of events and media products (exhibitions, digital, magazines, awards, conferences)
- Provide guidance, feedback and inspiration to line reports
- Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, events and divisional stragegy
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
- Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient
- Refflect the high-performance culture of the marketing team
ANALYSIS & INSIGHT
- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
- Share relevant insights with sales and event team to drive revenues or pursue new opportunities
- Analyse and report trends over time and use these insights to build more effective campaigns
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research, etc.)
- Work with internal teams to ensure data governance and data management policies are ahdered to
- Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
- Use recommended campaign analytics dashboards daily to monitor performance
- Build a culture of testing and metrics-driven decision making in the team
- Share case studies with marketers within the team, division and Global Exhibitions
PLANNING & CAMPAIGN MANAGEMENT
- Work with show teams to plan product (largely exhibitions) marketing campaigns to meet strategic objectives
- Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Aciton Plans, Content Calendars, Budget Trackers)
- Identify target media, associations, industry partners and social media influencers and determine how they it within the integrated campaign
- Develop marketing budgets in line with plans and maintain budget trackers
- Appoint and manage external suppliers
- Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPIs
- Optimise spend across marketing channels
- Identify paid media requirements and negotiate media buy (either directly or through an agency)
- Recommend website strategy to maximise relevant traffic and conversion
MARKETING EXECUTION
- Identify target universe and key segments within target universe
- Develop personas, value propositions and messaging for each of the key segments
- Copy writing - according to strengths within the team - in line with the content calendar and messaging
- Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
- Monitor and adjust digital marketing activity based on performance metrics
- Develop and deliver Content Calendar throught relevant channels (email marketing, social media, digital marketing, direct mail, etc.
- Manage PR agency (internal or external) with input from event manager/event director
- Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
- Maximise active social media channels in line with market expectations, monitor engagement and maximise conversion
- Coordinate the design and production of all marketing collateral to be determined within the marketing plan
- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
Job Requirements
Person Specification
Minimum Education Level:
- Educated to degree level or equivalent
Background Knowledge, Skills & Experience:
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
- Database development and growth including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Analytical and questioning mindset
- Significant exposure to design and print suppliers / agencies
- Strong copywriting skills
- Deadline and target driven
- Experience of working in a pressurised environment
- Excellent verbal and written communication skills
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
- Technology savvy. Able to quickly adopt and work with new technology solutions.
Desirable
- Experience of using marketing automation technology (preferably Eloqua)
- Experience of working with CMS platforms (but coding knowledge not required)
- Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Formal business/marketing higher education qualification
- Experience using Eloqua and/or Adobe Experience Manager
- Events marketing experience