Brand Manager

Corona - 6th Of October, Giza

79
Applicants for
1 open position
13
Seen
Experience Needed:
5 to 7 years
Career Level:
Manager
Job Type:
Full Time
Salary:
Confidential, Medical Insurance, year end bonus
Education Level:
Bachelor's Degree at least
Languages:
Arabic, English
Vacancies:
1 open position
Travel Frequency:
Up to 25% travel
About the Job
  • Participate in building the yearly forecast and marketing activities, based on the set marketing strategy
  • Develop new product development plans and ensure successful new launches
  • Responsible for achieving brand financials (market share, sales volume, revenue and profit growth)
  • Ensure implementation of marketing activities as per the annual planning (merchandising, consumer promotion, POSM, sampling) to assure attainment of sales, margin and market share.
  • Conduct regular field visit to monitor and control the execution of the planned activities.
  • Collect and analyse the sales and distribution data by trade channel and area in comparison with the set budget.
  • Recommend counteractive actions on unexpected activities or developments done by key players in the market.
  • Develop, Review advertising campaigns objectives and actual deliveries
  • Evaluate how changes in product positioning will impact sales, volumes, expenses and profitability
  • Implement public relations activities coordinated with management.
  • Track products budgeted expenses and ensure successful achievement.
  • Prepare brand reviews with planned and implemented activities with a clear analysis on the category
  • Develop follow up system with the sales and merchandising team to track competitive activities in the trade
  • Communicate and train the sales team / merchandising team on plan –o-gram implementation.
  • Propose trade related marketing activities (signage /in store advertising /etc...)
  • Responsible for recommending the tactical activities needed monthly to achieve the sales targets in coordination with the country sales manager
  • Other duties as assigned
Job Requirements
  • BA degree in Marketing or equivalent certification
  • 5-7 years of work experience – 3 years preferably in FMCG
  • Good Command of English language.
  • Good MS office usage.
About this Company

The Alexandria confectionery & chocolate company - was established year 1919 by Tomy Khresto, to become the first Confectionery & Chocolate company in the Egyptian market.

The company was nationalized in 1963 & become the icon of the public sector in sweet... (More)

Industry: FMCG
See all Careers and Jobs at Corona
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