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Job Description
We are a software house working in web development, mobile development and data analytics.. some of the responsibilities of the Social media specialist will be:
- Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification.
- Set up and optimizing company pages within each social media platform.
- Attract and interact with targeted virtual communities and networks users.
- Join relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Collaborate with other departments to manage reputation, identify key players and coordinate actions.
- Define most important social media KPIs
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Provide constructive feedback.
Job Requirements
Qualifications:
- Bachelor’s degree in mass communication, business, marketing, public relations or equivalent experience.
- 3+ years’ experience in social media platforms.
- A solid understanding of how each social media channel works and how to optimize content.
- Proven working experience in social media marketing or as a digital media specialist.
- Demonstrable social networking experience and social analytics tools knowledge.
- Familiarity with web design and publishing.
Skills:
- Excellent written and verbal communications.
- Teamwork and problem-solving skills, with the ability to interact and communicate successfully with business partners and development teams.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.
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