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Job Description
- Meet with the art director to determine the scope of a project .
- Advise clients on strategies to reach a particular audience .
- Determine the message the design should portray .
- Create images that identify a product or convey a message .
- Develop graphics for product illustrations, logos, and websites
Select colors, images, text style, and layout .
Present the design to clients or the art director . - Incorporate changes recommended by the clients into the final design .
- Review designs for errors before printing or publishing them .
- Graphic designer combine art and technology to communicate ideas through images and the layout of websites and printed pages .
- They may use a variety of design elements to achieve artistic or decorative effects.
- Graphic designer work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.
- Graphic design is important in the sales and marketing of products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.
- Graphic designers also need to keep up to date with the latest software and computer technologies to remain competitive.
Job Requirements
- Analytical skills: Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by the consumer to ensure they convey the client’s desired message.
- Artistic ability: Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using a computer program.
Communication skills. Graphic designers must communicate with clients, and other designers to ensure that their designs accurately reflect the desired message and effectively express information. - Computer skills: Most graphic designers use specialized graphic design software to prepare their designs.
- Creativity : Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.
- Time-management skills : Graphic designers often work on multiple projects at the same time, each with a different deadline.
