SEM Specialist
ITCan -
New Cairo, CairoPosted 5 years ago6Applicants for1 open position
- 4Viewed
- 0In Consideration
- 2Not Selected
Job Details
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Job Description
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and analyze competitor advertising links
Job Requirements
To be shortlisted and interviewed, you must have:
- Minimum 2+ year experience
- Excellent English communication skills
- Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture,WebTrends)
- Experience with Google Ads Search, Display, Shopping, and Analytics Certifications.
- Up-to-date with the latest trends and best practices in SEM
- Strong analytical ability and experimental spirit
- High level of experience in data analysis techniques, as well as excellent knowledge of data sources.
- Strong proficiency with Microsoft Excel, Word and PowerPoint for producing client reports and presentations.
- Excellent analytical, critical-thinking and problem-solving skills
- Attention to detail.
- Passion for data and using data to inform strategic planning.
- Superior organizational skills and attention to detail
- A glass-half-full outlook that contributes to our company culture