Job Details
Skills And Tools:
Job Description
As a Senior Social Media Specialist, you are responsible for increasing brand awareness, promoting our product and driving prospects to conversions. You will work to initiate effective marketing campaigns throughout different social and digital media channels, and to translate business goals into successful marketing campaigns. You need to evaluate the needs of the consumer market, and understanding how and where to acquire knowledge about consumer trends and demands.
You are expected to track, analyze and report on marketing performance data metrics on an ongoing basis to identify and underscore trends and uncover opportunities. He/she will possess project management know-how and a firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills.
You are expected to creatively handle various online marketing tools, like websites, emails, social media and blogs. You will work with different teams to coordinate our marketing, advertising and promotional activities.
Responsibilities
- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverable.
- Owning and maintaining site analytics, metrics, ROI, KPIs, and campaign reporting.
- Managing Medvalley's digital channels (Blog, social media & email).
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success." Cooperation with copywriter"
- Social reports preparation in English & Arabic which includes interpreting data, analyzing results, trends, and patterns in complex data sets from various digital media sources.
Job Requirements
- BSc degree in Marketing, Digital media or relevant field
- +2 years’ work experience as a Social Media Specialist or very relevant role
- Expertise in SEO, interpreting analytics and user patterns to maximize visibility and conversion.
- Excellent understanding of marketing funnel and fundamental knowledge of digital marketing metrics.
- Strong experience working with paid social ads (Facebook, Twitter, etc) and Google Ads.
- Strong experience with Google Analytics.
- Experience with visual communication principles.
- An ability to multitask and perform under tight deadlines.
- Proven ability to be flexible and work hard, both independently and in a team environment, in a high pressure on-call environment with changing priorities.
- Willingness to work occasionally outside of normal business hours.
- Excellent English written communication skills.
