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Job Description
Key responsibilities:
- Annually develop and implement a comprehensive account plan that aligns the customer’s requirements with RB’s strategic priorities to deliver on set account, channel & brand KPI’s.
- Analyze, compile and review performance of account plan incorporating competitor, category & shopper dynamics. Identifying any risks or issues and implementing corrective actions where appropriate in order to deliver maximum sales and profit.
- Drive trading, category, space and discounts management in line with the channel & account plan.
- Responsible for delivering the annual trading profit through the effective financial management of the agreed pricing policy, control of promotional and trade investment against sales revenue achieved.
- Negotiate and control the implementation and payment of the national trading terms agreed upon with the National buyers to ensure all the agreed elements are being adhered to in order to deliver maximum profits and sales.
- Develop, negotiate, implement and control the promotional strategy which maximizes the effectiveness and efficiency of investment budget; completing pre & post evaluations of Return on Investment of all national & regional account promotions using the Promotional Evaluation Tool to ensure maximum commercial effectiveness.
- Jointly lead with Activation Managers, category opportunities or initiatives across to improve RB’s brand activation within the account against the key Point-Of-Purchase drivers.
- Lead continual development of multi-functional contact strategy in order to broaden both the breadth of contact including buying, supply chain, category, marketing and the depth of contact base.
- Lead to ensure field sales alignment & execution of the strategic account plan.
Job Requirements
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- 3-5 years FMCG experience in Sales
- Educated to minimum bachelor’s degree level ideally in a business related subject - from a recognized University
- Results oriented, entrepreneurial and self-motivating
- Tenacious and resilient, driven to achieve even when faced with obstacles
- Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams
- Strong commercial understanding of business issues/opportunities
- Strong understanding of sales and marketing strategy and planning issues
- Strong analytical skills with ability to develop strategies, tactics and measurable implementation
- The business language in Reckitt Benckiser is English; therefore fluency in this language is essential.
