Marketing Executive

Main Duties:

• Determine all the appropriate media channels for the company’s target segments.
• Negotiate with media providers to get the optimal pricing and terms.
• Determine, study and analyze the different target segments, along with the different needs and requirements of each segment.
• Uncover challenges faced by prospects and utilize solutions to overcome these challenges to generate as much leads as possible.
• Benchmark on competition internally and externally, including but not limited to, products, prices, advertising, offerings, etc.
• Articulate possible market gaps/ voids locally and globally that can be tackled, seized and fulfilled.
• Determine and design the marketing message required for each channel and each segment.
• Communicate and work with external ad designers to get the design on time with the required concept and quality.
• Responsible for running and executing lead generation campaigns.
• Track and record the outcome of each campaign, along with the return on investment from each campaign.
• Determine strong irresistible offers that can be provided to prospects to generate leads.
• Set and execute a plan for preparing all lead generation giveaways.
• Search and get all databases of potential prospects across the company’s targeted segments.
• Test and optimise all marketing messages and systems developed, to maximise the ROE of each campaign and system.
• Compile a database of all potential JV partners.
• Communicate with potential JV partners.
• Initiate contact and present to potential partners the deal structure and the benefits they can reap from striking the deal.
• Keep following with potential partners.
• Execute the deal and follow up on the deal outcome on regular basis.
• website building and managing
• product features design
• following up with graphic design agency
• following up with digital media marketing agency .