Social Media Specialist

• Build and execute social media strategy through research, bench-marking, messaging, and audience identification.
• Create and maintain the corporate social media policy and guidelines.
• Write, develop and strategize online content production and scheduling.
• Report on online reviews and feedback from customers and fans.
• Assist with crisis management, bad reviews, and negative news communications.
• Generate, edit, publish, and share content daily (original text, images, video, and HTML).
• Build meaningful connections and encourage community members through dialog and messaging that engage and motivate consumers.
• Create and maintain company social media pages and profiles.
• Moderate user-generated content and messages appropriately, based on company and community policies.
• Create and implement social media marketing plan and editorial calendar.
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
• Audits and analyses social media presences, including digital advertising costs and returns.
• Monitors and develops reports on competitor activity within social media spaces.
• Design digital media campaigns aligned with business goals
• Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments

job requirements

3 to 5 years

Not Specified at least

Real Estate/Property Management