Job Details
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Job Description
The Marketing Associate will be mainly responsible for:
- Managing the company's marketing initiatives.
- Using market research and analysis to direct marketing strategy and planning.
- Oversee the production of all promotional materials and marketing campaigns.
- Reporting marketing and sales results to senior executives.
- Marketing Associate Job Duties in More Details:
- Interviews hire and trains junior marketing staff members.
- Establishes marketing goals based on past performance and market forecasts.
- Oversees current offerings and comes up with initiatives for new products or services.
- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
- Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
- Works within the department budget to develop cost-effective marketing plans for each product or service.
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
Job Requirements
- Bachelors degree in a related field.
- Required skills include marketing strategy, an understanding of customer segmentation, media channel management, managing client relationships, creativity, adaptability, research, and analysis.
